How to write an awesome presentation

10 Steps: How to Write an Awesome Presentation

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An important part of your job as a marketer is to pitch new ideas and concepts to your team, clients, or other relevant stakeholders. This may involve presenting ideas verbally or in written form. An effective presentation can be the difference between an idea being approved or rejected. A well-presented pitch can help you get the green light on a new initiative, help you secure funding for your project, or make sure that everyone understands why something won’t work. Readers will only give your document 10 seconds before deciding whether they care about what’s inside it or not. To keep them reading, you need to hook them right away with an engaging first sentence and interesting visuals where appropriate. Let’s get started!

Step 1: Set the scene

A strong start is essential, and will set the tone for the rest of your presentation. Consider the following elements: – Where and when is the presentation taking place? – What is the goal of the presentation? – Who is your intended audience? – What’s the weather like? Setting the scene will help you to understand the context of your presentation. This will enable you to tailor your pitch accordingly to ensure that everyone in the room is on the same page. It’ll also help you to hit the ground running and get your audience engaged as soon as possible.

Step 2: Define your objective

Knowing what you want to achieve from your presentation will help you to tailor your pitch. It’ll also make it easier to create an effective presentation. You should ask yourself the following questions: – Why is this presentation needed? – What do you want your audience to do? – What is the goal of the presentation? – What are the outcomes you hope to achieve?

Step 3: Research & understand your audience

You need to do your research and understand the people you’re pitching to. This will help you craft a more targeted presentation. You should ask yourself the following questions: – Who is the intended audience? – What are their key challenges? – What are their pain points? – What do they want to achieve from your product or service? Understanding your audience will help you to tailor your presentation to resonate with your intended target. Engaging your audience and ensuring that your message resonates with them will go a long way toward securing their buy-in.

Step 4: Craft your message

You need to assess the big picture and determine what you want your audience to walk away with. What do you want them to remember? What is the most important thing they need to walk away knowing? You should ask yourself the following questions: – What is the message you want to get across? – What is the one main takeaway you want your audience to remember? – What do you want your audience to walk away knowing?

Step 5: Select your visuals

Audiences prefer visuals over text. You should ensure that your presentation is visually engaging. There’s no need to create visuals from scratch if you don’t have the skills to do so. You can find generic, royalty-free images online. You should ask yourself the following questions: – What visuals can you include? – What visuals will support your message? – Which visuals will help your audience to visualize what you’re presenting?

Step 6: Build a simple pitch deck

You need to create a simple PowerPoint deck to accompany your written pitch. You can create a simple deck in PowerPoint or Google slides. You can also use Canva to quickly create an engaging presentation. You should ask yourself the following questions: – What information will your audience need? – What data do you need to include? – What do you need to show to support your message?

Step 7: Add animation and interactivity

You can spice up your presentation with a few animated GIFs that help to drive your message home. A well-timed GIF can also be an effective ice-breaker during your presentation, generating laughter and helping to break the ice. You can use PowerPoint to add some colour, motion, and interactivity to your presentation. You can add animations, build clickable links, and create simple games. You can also use Google slides to create interactive presentations.

Step 8: Show, don’t just tell!

You should be creative and try to show your audience rather than just tell them about your product or service. You can do this by finding creative ways to present your information. You can also use humour to break the ice.

Summary

An important part of your job as a marketer is to pitch new ideas and concepts to your team, clients, or other relevant stakeholders. This may involve presenting ideas verbally or in written form. A well-presented pitch can help you get the green light on a new initiative, help you secure funding for your project, or make sure that everyone understands why something won’t work. This article walks you through the process of writing an awesome presentation. You can use these tips to create a presentation that will help you to secure funding, increase sales, and drive your team towards success.

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